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Unlock the POTENTIAL of new or existing products and communications. Developed in cooperation with Wharton Business School. The power of IdeaMap also provides an Optimizer simulator, which identifies the best product construct for predefined consumer segments as well as for behavioral clusters that emerge as a result of the compiled survey responses. Create prototypes that answer the right questions, fast.
If you would like to log into the application, please click here. Please enter the ID of the survey you wish to take in the box below.